White revolution

The credit of White revolution in India goes to V. S. Kurien and he is also known amongst the Milk core groups as Whiteman of India for his contribution in this field as an expert. He developed milk industry to a next level in early 1970s and brought a revolution by it's virtual produce which did require a cultural boost in such times. What he was able to manage was an idea which was lacking in India thus by his expedition the Indian recognised the value of Milk industry and the results that came through made it a phenomenal impression. It is generally considered that in the span of 1 decade the country represented a significant milk industry movement that was named Operation flood in the year 1970 and from there the convocations to settle as a world most powerful milk manufacture country were laid forward as a combine effort in the country. Usually it is also presumed that around 1970 an official authority has come to effect for Milk production across the country and it saw forward to it that Operation flood can be accomplished thus the role of National dairy development board was most proficient in helping the white revolution rise across the world and help in it its further progress. India surpassed United States in the same year from milk deficient nation to world largest milk producer in the world due to such official and combine efforts across our nation and hence the role of the direct farmer produce was well noted in such circumspect. The experts of production consumption consider this impact not as mass production but the production of the masses which they turned out as white revolution due to the effect of the direct farmer produce and since 2010-11 as the production has increased to 17% doubling the milk income of a farmer to double it has shown its result and formed a potent balanced economy due to such great effect. AMUL by which name the global company is popular is also name of a small village cooperative in gujarat from where the milk revolution started. The tag line of this company goes like 'Amul- The taste of India' which was designed by a Mumbai based Advertisement designer and expert. Today it's reach and expanse has become worldwide and being well known not only for milk supply but also for wide ranges of milk products and through digital India campaign help it's virtual growth has settled to a great stature and impression also. But in the beginning of the white revolution it was a village cooperative where milk produce was established in basic norms by help of local farmers of Gujarat and it was found that as a foundation stone cooperative it played a key role for the consuming and release of market produce for such large milk industry to form around. Usually this Anand Pattern Cooperative is considered as key potent system as a driving force that helped in rise of the white revolution of INdia and its chairman V. S. Kurien as at that time nominated as chairman of National Dairy Development Board by PM Lal Bahadur Shashtri for such great insentive across the nation. In this way what Operation flood did that it created a milk producing grid that has been helpful to provide consumer platform to the milk manufacturers across more than 700 towns and cities in beginning and expanded further where the market produce should direct go to the farmers instead of the middlemen in between as a cycle removed and the seasonal variations of the price be also brought to settled rates. Thus in the core centre of it Village cooperatives played a vital roel who produced milk and other services and showed their potency in a combine chain of system helping out all the produce and its income to be in right hands. The core objective of Operation flood was to provide a market produce sentiment, augmented income for the farmers, direct share produce in fair prices from the consumers, and most vitally the farmers of local areas who are effectively working for such milk industry should be treated properly with fair vages and better livelihood with large scale foresight in vision. Although the Operation flood was implemented in four different phases for complete success of White revolution, it also had some backklogs in which the biggest was debate on the cattle breed comparing produce in between Indian cattle breed and foreign cattle breed for milk production. On such basis many controversies did emerge but one thing was sure that at least Operation flood did lead to a beginning phase or a foundation stone for the white revolution and it was a span of time for such structure to form a prominent scope for gfuture of milk industry. More than such efforts the people who can be creditted for the milk revolution or white revolution in India can be considered mainly as farmer or dairy producers who took such stried, cooperated in form of such village cooperatives, and if they won't have agreed to settle on their own ends instead of completely depending on the middlemen, probably the white revolution won't have been possible for which their commitment is equally valued compared to the higher officials and authorities that stepped in and made it a proper initiative in contemporary times. Thus in present day the way things are operated, how technology has brought its more potent fixture for dairy products, the way they have become a driving force not only for youth energy but also controlling a vast immunity sector and helping get settled with their use shows the impetus by which the idea came to reality and hence white revolution in India completely changed the way our country used to consider milk and dairy industry and settled its new horizon at large...